Why brew it so close to you?

Not many people are aware that a cup of coffee is half about it's Aroma and the other half is about it's Taste. The first satisfying sensation always comes from coffee aroma which most of the time we forget to appreciate this beautiful moment merely because we are busy rushing for the addicted taste. If just the taste we care about, we are getting only half of what we pay for a cup of coffee.

AROMA.
You don't want to miss the full spectrum of the natural aromatic burst from your coffee on the first contact of hot water into the coffee ground. This majestic moment won't last long because some of the natural aromatic compound are very very volatile...

Through filtercup, we hope everybody has a reason to pause for awhile inhale the majestic sensation of a cup of fresh brew coffee. And also, by inhaling deeply the aromatic coffee a few times, you are also filling your brain with more oxygen which kick starting your body to be ready on whatever activity you are about to do next.